Restoration of the mountains, with the locals
Gujo City in Gifu Prefecture is located in the heart of Japan. It is a mountain range located in the south of the Hida mountains, and is blessed with endemic plants.
In the past, a number of ski resorts were developed one after another as development accelerated along with economic growth. As time passed, most of them were closed down and the unused sites had been negleted, which resulted in a negative effect on the ecosystem. Brother began to commit to restore the mountains ith Gujo City, located in Gifu Prefecture, from 2008.
BROTHER INDUSTRIES, LTD.
Corporate Communication Dept.
Satoshi Matsumura
Through this project, we at Brother have found multiple solutions, besides tree-planting, to restore the healthy forests, such as converting some of the unused areas into grassland. This is one of the results of the tree-planting project which we have been working on since 2008, and it also points towards new possibilities for future environmental activities. We will continuously work on growing the Brother Forests in Gujo, which are teeming with diverse forms of life and deeply loved by the people of Gujo.
Restoring the lost nature, and creating a forest loved by the earth
This tree planting activity has started in 2008, teaming up with Gujo city.
We have still a long way to go before the research will bear fruit. Even so, Luehdorfia japonica (known as Gifu Butterfly in Japan), a valuable indigenous species, often appears in the forests now. It can be said that the ecosystem is being gradually restored. Cherishing the ideal Brother Forests in Gujo, where once-disappeared plants and animals will return and where the local people can spend a pleasant time, is proof that we have surely taken a step forward.
Your one click contribution will help our activities make a difference.
Join Click for the Earth!
The Americas
Environmental project and education program,
in anticipation of the future.
American continent, Environmental Protection Sophistication Project
Slovakia
Restoring our pride in nature.
"Bring the forests back from disaster" project.
High Tatras reforestation project.
Australia
To understand the sea, know the manta. An international project to protect marine life: Project Manta.
Japan
Bringing back the lost richness of nature
and returning life to the ravaged mountains.
Brother's project to restore the ecosystem of the forests of Gujo.
Thailand
The Mangrove forests, suddenly at risk of disappearing.
Protector of a rich variety of life.
The Mangrove Reforestation Project.
ChinaInner Mongolia
Stopping the rapid onset of desertification. "Encouraging greenery" project. "Stopping desertification" project.
Let us share with you our human and environment-friendly products.