To prevent the further spread of desertification
The Inner Mongolia Autonomous Region of China, which is located in northern China, used to be covered with grassy steppes. However, over cultivation and overgrazing (by goats, etc.) due to population growth accelerated the desertification in this area. This desert area is still expanding. Consequently, many local people are compelled to move to other places because their houses have been buried by sand while those living in urban areas are suffering yellow sand storm. In 2012, Brother launched the Project for Combating Desertification. Since then, the company has continued to tackle the desertification problem, cooperating with OISCA (a public interest incorporated foundation).
Seeking to promote greening and improve the living environment for local people
The main activity of this project is greening by planting trees. Together with the OISCA members and the local people, local Brother employees have been making tireless efforts to plant trees to reforest the once green plain (the picture above). So far, 10,000 seedlings have been planted. Those which were planted in the first year are steadily growing (the picture above). In order to grow these trees in the harsh natural environment, well drilling was also conducted. In 2014, the groundwater was successfully pumped up. The project members have been promoting tree -planting while at the same time, supporting the local residents who were adversely affected by desertification. To be specific, proposing new business models, including how to raise and provide alternative livestock whose meat production is highly efficient and ways of selling herbal medicine, Brother, with OISCA, is giving effective support to enhance their living standard.
Voice of a local Brother employee
I have been participating in this project since the beginning. Until visiting here for the first time, I just tried to picture how the desert was in my mind. After actually seeing the desert, I was completely overwhelmed by such a vast empty sand area with a sense of fear. Now, working together with the OISCA members, I really feel that fighting against the further spread of desertification is our responsibility.
General Planning Office Shingo Honda