Take a selfie with the Earth.

World-first! At an altitude of 30,000 meters in the stratosphere, your 
selfie will be taken by projection mapping for the first 
time in the world.

2015.9.21 Mon. launch successful!!

Brother’s Environmental Projects

The Earth is beautiful.

However, the only people who have experienced that reality 
with their own eyes at this point are astronauts.

At Brother, we are engaged in various environmental conservation projects 
around the world, including tree planting activities and desertification 
prevention projects. We want to inspire all people to feel the importance of 
the global environment by having them witness the beauty of the Earth.

Mission to the Earth   Take a selfie with the Earth.

We are challenging ourselves to rediscover the Earth’s beauty 
and the importance of the global environment.

Try taking a selfie with the real Earth in the background. This is called "Mission to the Earth."

The selfies taken by the many people who submitted pre-entries are projection mapped to the stratosphere at an altitude of 30,000 m. On September 21, 2015, we were the world’s first to succeed at such a challenge.

* This is a first-in-the-world campaign in which a balloon will be launched to an altitude of 30,000 meters for projection mapping of selfie photos. (Checked by Brother Industries, Ltd. in July 2015)

Let's take a 360° view the stratosphere at an altitude of 30,000 meters.

Appreciate swimming through the sky while rising through the
stratosphere at an altitude of 30,000 meters. Please look over this
360° view of the beautiful Earth to your satisfaction.

Brother, under the slogan of “Brother Earth”, will continue to promote environmental consciousness and commit to the Earth in every aspect of our company activities, and will help to build a sustainable society.

“Working with you for a better environment ”

In this message, “Brother Earth” describes Brother’s idea that we would like to think about the Earth and the environment, and act together with you.

“Mission to the Earth” is an attempt to take a selfie by projection mapping at an altitude of 30,000 meters.

Let’s see how will the selfie with this beautiful Earth as the background look to your eyes.

Brother will take on this mission with you!

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Brother Earth