Perceptional change from “Flat” to “Upright” “Package Design Optimization”

Brother has been constantly seeking ways to reduce CO₂ emissions during transport of our products, in addition to during the manufacturing process and when products are in operation. One of our projects is package design optimization, which enables us to improve transporting efficiency while reducing environmental impact.

We will introduce our packaging technology created by engineers’ perceptional change, which is not just resizing the package dimension, but environment-friendly as well.


Let us share with you our human and environment-friendly products.