On February 9, 2016, Brother Industries, Ltd. (BIL) won the Good Performance Prize in the Environmental Report Section of the 19th Environmental Communication Awards organized by the Japanese Ministry of the Environment and the Global Environmental Forum.
The aim of the Environmental Communication Awards is to encourage business operators, etc. to work on green management and environmental communication through commendations and improve the quality of environmental disclosure.
BIL won the award for its “Environmental Activities” webpage that delivers annual reports about the Brother Group’s environmental activities; and for “brotherearth.com,” Brother’s special website on the environment, which uses responsive web design to disseminate information about both up-to-date and unique activities.
This is the second time for BIL to win the award and follows its win last year. The comment given during the evaluation was as follows:
‘The environmental report is well documented. Notably, “Communicating Environmental Commitment” explains communication with stakeholders, and details the efforts related to eight items identified in the Action Guidelines for Biodiversity Conservation in the Electrical and Electronic Industries. Obviously, BIL has been committed to biodiversity conservation. “Reducing Environmental Impact” shows that BIL focuses on “CO2 Emission Reduction Activities.” This is highly commendable.’
The comment also suggested improvements regarding editing, etc.
The Brother Group promises to continuously act to ensure eco-consciousness of all aspects of its business operations so as to positively affect society. Under the environmental slogan “Brother Earth,” the group’s environmental activities will continue to be publicized worldwide under the unifying message of “Working with you for a better environment.”