Conserving the tropical rainforests
BROTHER INTERNATIONAL EUROPE LTD. teamed up with Cool Earth, a U.K.-based NGO working with rainforest communities to halt deforestation and its impact on climate change. In collaboration with 20 Brother sales companies in Europe, the partners are working to collect consumables such as toners and ink cartridges in an effort to promote the “Cool Earth Eco-Rewards initiative,” which provides funding for local communities who want to protect their rainforest. Through the conservation of the rainforest, the partners aim to protect the many endangered species that inhabit the area as well as keeping CO2 locked in, therefore helping to tackle climate breakdown.
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