At your side.
We want to be of service.
"At your side." is a phrase symbolizing the Brother's spirit for manufactuing, "placing its customers first everywhere, every time, and providing them with superior value, by quickly creating and delivering high-quality products and services."
In 1908, Brother started the sewing machine repair business. The founding brother's experience repairing sewing machines created a desire to help customers by making sewing machines resistant to breakage. This led to the creation of a chain-stitch sewing machine for weaving straw hats in 1928. Thus the "BROTHER" brand was born. Starting with home and industrial sewing machines, the BROTHER brand has met a wide range of customer needs by adding new varieties of products, such as typewriters in 1961, printers in 1971, and computer numerical controlled machine tool in 1985 as we have continued taking on challenges without fear of failure. The common thread that ties each product together is Brother's desire to assist customers by manufacturing and delivering what customers need. Brother's slogan "At your side." symbolizes this desire.
On behalf of "you"
In 1999, the Brother Group established the Brother Group Global Charter as the foundation of all global operations. The Brother Group Global Charter has been translated into 28 languages and became indispensable for basic policies and codes of practice to act proactively for every employee in more than 40 countries and regions worldwide. It identifies our customers, employees, business partners, shareholders, local communities, and the environment as our stakeholders and clarifies our responsibilities to build trusting relationships. Brother's "At your side." manifests how we care about our customers and stakeholders, as well as society and the global environment, as "you"
SDGs - Thoughts for the Future
The Sustainable Development Goals (SDGs), adopted by the United Nations General Assembly in 2015, consist of 17 goals and 169 targets aimed at creating a sustainable, diverse and inclusive society so that "no one is left behind" on the planet. We, the Brother Group, will continue to work proactively to solve social challenges through innovative products, environmental activities and social contribution activities globally while cherishing the spirit of "At your side.”
All these come from our desire to be of service to you in the future.