Restoration of the mountains, with the locals
Gujo City in Gifu Prefecture is located in the heart of Japan. It is a mountain range located in the south of the Hida mountains, and is blessed with endemic plants.
In the past, a number of ski resorts were developed one after another as development accelerated along with economic growth. As time passed, most of them were closed down and the unused sites had been neglected, which resulted in a negative effect on the ecosystem. Brother began to commit to restoring the mountains in Gujo City, located in Gifu Prefecture, from 2008.
BROTHER INDUSTRIES, LTD.
CSR & Corporate Communication Dept.
Brother celebrated a 100-year anniversary in 2008. That was when we decided to give back to our society and started planting trees in Gujo city, Gifu prefecture. There were times when our seeds didn't grow and things looked hard. After so many hours of studies and researches, we gradually started to see more plants and insects. For us, it is such an honor to work with Gifu prefecture, Gujo city, and Nagoya University. Along with this collaborative approach among industry, government, and academia, we are planning to have more time interacting with the locals.
Restoring the lost nature and nurturing forest loved by the locals.
As a collaborative project with Gujo city, we have started planting trees since 2008. With the help of Nagoya University, we made an effective plan to implement on planting trees and witnessed the restoration of abundant ecosystem. We will continue to restore the environment aimed at having "Brother's Forest, Gujo" loved by the locals."
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