A faster rotation rate while saving energy - new territory for Brother's sewing machines.
Brother's sewing machine, launched in 2013, achieved the highest rotation speed while also being energy efficient. High rotation, low energy. To bring together these two characteristics, which usually run contrary to one another, a new viewpoint was needed. The engineers who faced this new challenge showed the Brother's enthusiasm towards sewing machines and the environment.
Brother's concept of the sewing machine, continually changing from the moment of our founding.
Brother's history started with the sewing machine. Since the achievement of mass production of home sewing machines in 1932, the progress made by Brother's sewing machines has never stopped. Easier. Safer. Better-performing. We want the machines to be easy to use, and give the user a real sense of achievement. From the earliest machines to the present moment, our attitude of continuing to push the limits has never once wavered.
The challenge of raising rotation speed while lowering power consumption.
The challenge this time was to improve the maximum rotation speed. Doing this would improve the efficiency of the machine and bring significant benefit to the user. However, the implementation of this plan was far from easy. The engineers ran into an issue with the capacity of the power source. The amount of energy needed to power the rotation increased, but we could not increase the size of the power source in the machine. The only option left was to reduce power consumption.
The low-noise belt - the result of a different viewpoint.
The breakthrough in this challenge came in the form of "sound". One of the engineers realized that a reduction in sound also meant a reduction in power consumption. From that point, we put all our energy into coming up with a quieter timing belt. We repeatedly conducted tests and worked on improvements. The result was a 30% reduction in power consumption compared to the current models. This figure - higher than we had anticipated - fired up the team. It was a new achievement in the history of Brother's sewing machines.
A Video of Brother’s Environmental Activities
Through the power of film, we bring you various conservation activities supported by Brother, from all corners of the earth.
The creation of the fastest home sewing machine.
A 30% reduction in power consumption.
The design parameters of the belt drive installed in the newest home sewing machines, allowed us to cut power consumption by about 30% compared to our previous models, while keeping high rotation speed and low noise. This created a cutting-edge sewing machine with both usability and energy-saving performance.
products to all our customers
To help customers make safe and environmentally-friendly product choices, Brother strives to meet the rigorous standards of Blue Angel for every product sold in Europe.
Caring for the environment
through electric energy
Brother has been taking on new challenges in many of the new business fields, and we are now entering the electric energy industry.
The technological revolution
The industrial sewing machine - supporting our clothing lifestyle. Working without compromise and making products to keep our customers satisfied. These ideas bring about new standards.
Expanding the Technology All over the World
through Developing Recyclable Toner Cartridges.
As a manufacturer of printers, it is our mission to recycle toner cartridges. This page introduces the recycling technology developed by Brother.
We achieved the ideal air flow
by using tailored simulation technology.
Our compact yet eco-friendly printer.It is the embodiment of our persistence in pursuing the ideal air flow.
Brother’s Joint Project among
Three Countries - Package Design Optimization.
Aiming to resize the package while maintaining its strength, Brother has achieved the optimal solution - a remarkably quality packaging.
Brother’s Manufacturing Factories
Where Our Energy-Saving Philosophy is Embodied.
Aiming to reduce CO2 emissions, Brother takes measures at our eco-conscious manufacturing factories which called Eco Factories.
Brother's Energy-saving Technology is
Similar to Technology Employed in Eco-friendly Cars.
In order to significantly reduce CO2 emissions and power consumption, Brother has developed Power Regeneration technology.
The Reason that Brother does not Coat its Printers.
To reduce the effect on the environment during production, Brother developed state-of-the-art Coatless Surface technology.
Taking Up the Challenge of "Zero Standby Power".
In order to reduce standby power consumption as much as possible, Brother’s engineers are devoted to creating innovative technologies.
Let us share with you our human and environment-friendly products.