Brother's joint project among three countries - package design optimization
How can we safely transport Brother products while also considering the environment? For a company like Brother, which has many manufacturing facilities and sales offices, the packaging of products is a very important issue. Our goal is to downsize as much as possible while maintaining the level of strength. With an engineer in China as the driving force, this problem is being tackled in China, Japan and Vietnam.
Reducing CO2 emissions from product packaging.
Brother transports goods worldwide from our manufacturing facilities and sales / service centers in 44 countries around the globe. This sometimes means journeys of up to several thousand kilometers. The products are protected by our packing until they reach the hands of our customers.
From horizontal to vertical : turning our ideas around.
After careful consideration of factors like packaging material, structure, and setting, we came up with the idea of changing the "horizontal" layout of the packaging to a "vertical" layout. This resulted in less force being placed on the packaging and a reduction in size. Repeated drop tests, along with experiments and analysis, led to the conclusion that we had come up with a safer packaging method.
Engineers co-operating beyond national borders.
For a company like Brother, which delivers products all over the world, the reduction of CO2 at the time of transport remains a major issue. We will continue to work on smaller and lighter packaging, so that more items can be transported at one time. We will aim for an even greater reduction in CO2 at the time of transport, through the co-operative efforts of engineers from China, Vietnam and Japan.
A Video of Brother’s Environmental Activities
Through the power of film, we bring you various conservation activities supported by Brother, from all corners of the earth.
Using our new packaging, born from this turn-around in ideas, we deliver Brother's printers.
Brother continues to reduce packaging size and in so doing improve the efficiency of transportation and reduce the burden on the environment. Comparing models HL-2270DW (from 2013) and HL-L2365DW (from 2014) shows a 5% reduction in packaging volume and a cut in CO2 emissions at the time of transportation of approximately 550t (※2) per year. While maintaining strength and safety, we will aim at even more environmentally-friendly packaging.
*1 Comparison of HL-2270DW (2013 model) and HL-L2365DW (2014 model), in case of when vessel (40FT HQ) is loaded.
*2 Comparison made between HL-2270DW (2013 model) and HL-L2365DW (2014 model) for each destination and under the same conditions.
* Not all countries have adopted the vertical packaging system.
Caring for the environment
through electric energy
Brother has been taking on new challenges in many of the new business fields, and we are now entering the electric energy industry.
The technological revolution
The industrial sewing machine - supporting our clothing lifestyle. Working without compromise and making products to keep our customers satisfied. These ideas bring about new standards.
Expanding the Technology All over the World
through Developing Recyclable Toner Cartridges.
As a manufacturer of printers, it is our mission to recycle toner cartridges. This page introduces the recycling technology developed by Brother.
We achieved the ideal air flow
by using tailored simulation technology.
Our compact yet eco-friendly printer.It is the embodiment of our persistence in pursuing the ideal air flow.
A Faster Rotation Rate
While Saving Energy - This is What We Achieved.
Brother’s innovative way to achieve the highest rotation rate among home sewing machines while reducing the electricity consumption.
Brother’s Manufacturing Factories
Where Our Energy-Saving Philosophy is Embodied.
Aiming to reduce CO2 emissions, Brother takes measures at our eco-conscious manufacturing factories which called Eco Factories.
Brother's Energy-saving Technology is
Similar to Technology Employed in Eco-friendly Cars.
In order to significantly reduce CO2 emissions and power consumption, Brother has developed Power Regeneration technology.
The Reason that Brother does not Coat its Printers.
To reduce the effect on the environment during production, Brother developed state-of-the-art Coatless Surface technology.
Taking Up the Challenge of "Zero Standby Power".
In order to reduce standby power consumption as much as possible, Brother’s engineers are devoted to creating innovative technologies.
Let us share with you our human and environment-friendly products.