To use resources effectively to minimize our environmental footprint.
As part of circular economy initiatives, Brother is working to collect and recycle Brother products such as used cartridges and machines. Customer cooperation is essential for this activity. We are making it easy for all Brother customers.
Brother New Zealand has a comprehensive recycling programme.
At Brother New Zealand, customers can request recycling bags and boxes and send Brother products free to the recycling facility from anywhere in the country. Used cartridges and machines are also collected at major retailers and service agents nationwide. 99% of the collected products and parts are recycled. All customers are encouraged to take part in this initiative.
Reuse and recycling
Since the programme began (April 2008), Brother New Zealand has collected and recycled used cartridges equivalent to 500 tons so far. Cartridges are recycled for reuse, and product parts are granulated for recycling.
Realizing a sustainable society
Brother New Zealand is a certified carbon neutral organization across all areas of operation and recognised as one of the top five carbon reducers in New Zealand. From April 2011 to March 2018, carbon emissions were reduced by 45%. We will continue our environmentally friendly efforts to contribute to sustainable development.
Hidden episodes, told by film.
Behind innovation, there is always challenge and distress.
We will deliver scenes of our member confronting projects.
products to all our customers
To help customers make safe and environmentally-friendly product choices, Brother strives to meet the rigorous standards of Blue Angel for every product sold in Europe.
Caring for the environment
through electric energy
Brother has been taking on new challenges in many of the new business fields, and we are now entering the electric energy industry.
The technological revolution
The industrial sewing machine - supporting our clothing lifestyle. Working without compromise and making products to keep our customers satisfied. These ideas bring about new standards.
Expanding the Technology All over the World
through Developing Recyclable Toner Cartridges.
As a manufacturer of printers, it is our mission to recycle toner cartridges. This page introduces the recycling technology developed by Brother.
We achieved the ideal air flow
by using tailored simulation technology.
Our compact yet eco-friendly printer.It is the embodiment of our persistence in pursuing the ideal air flow.
Brother’s Joint Project among
Three Countries - Package Design Optimization.
Aiming to resize the package while maintaining its strength, Brother has achieved the optimal solution - a remarkably quality packaging.
A Faster Rotation Rate
While Saving Energy - This is What We Achieved.
Brother’s innovative way to achieve the highest rotation rate among home sewing machines while reducing the electricity consumption.
Brother’s Manufacturing Factories
Where Our Energy-Saving Philosophy is Embodied.
Aiming to reduce CO2 emissions, Brother takes measures at our eco-conscious manufacturing factories which called Eco Factories.
Brother's Energy-saving Technology is
Similar to Technology Employed in Eco-friendly Cars.
In order to significantly reduce CO2 emissions and power consumption, Brother has developed Power Regeneration technology.
The Reason that Brother does not Coat its Printers.
To reduce the effect on the environment during production, Brother developed state-of-the-art Coatless Surface technology.
Taking Up the Challenge of "Zero Standby Power".
In order to reduce standby power consumption as much as possible, Brother’s engineers are devoted to creating innovative technologies.
Let us share with you our human and environment-friendly products.