Taking up the challenge of "Zero Standby Power".
Standby power is the power that is consumed even when the operation of a product with a connected plug is stopped. Brother aims to make this power very close to zero. The low energy standby technology that has been developed is called "Green Standby". During the development process, the engineers worked hard and investigated alternative ideas in order to challenge commonly held ideas about energy saving.
Breaking with conventional ideas and moving towards new ones.
Brother, in aiming for a high-level energy-saving capacity, has set its goal as "Standby power zero". Brother's focus was on stopping the electricity current while the power is off. However, a new power supply board was necessary to realize this idea. The process of designing a new circuit and selecting new components led to a continual process of trial-and-error.
In pursuit of the ultimate point of low energy standby
With "Green Standby", the electricity consumption decreases as the number of times charged by the capacitor is reduced, while the longer the discharge time, the more the standby power can be maintained at close to zero. We also considered the possibility that the owner may mistakenly restart the device, leading to an increase in electricity consumption. We have worked towards a low energy standby and low power consumption, after a continuous period of trial-and-error.
Green standby, continuously developing
The "Green Standby" gained attention as one of the eco-friendliest technologies in the industry at the time it was announced. The engineers' enthusiasm led to a further development, achieving a decrease of the power consumption of a standard low–capacity power supply to 1/500. Even lower power consumption is possible. Standby power: zero. Brother will continue to work to make this dream technology real.
A Video of Brother’s Environmental Activities
Through the power of film, we bring you various conservation activities supported by Brother, from all corners of the earth.
Bringing standby power as close as possible to zero
"Green Standby" - the newly developed technology, reducing standby power to nearly zero. The standby power consumption of inkjet printers is reduced to approximately 0.04W, and that of laser printers, 0.02W. Brother has developed its original ultra-low-capacity power supply, which is used in a dual power supply system. With this system, we achieve extremely high efficiency, which allows 1/500 the power consumption of a standard low–capacity power supply.
Inkjet Printer (USA)
Inkjet Printer (UK)
Laser Printer (USA)
Laser Printer (UK)
To use resources effectively as
possible to minimize
our environmental footprint.
We collect Brother products for recycling and are passionate about creating a circular economy.
products to all our customers
To help customers make safe and environmentally-friendly product choices, Brother strives to meet the rigorous standards of Blue Angel for every product sold in Europe.
Caring for the environment
through electric energy
Brother has been taking on new challenges in many of the new business fields, and we are now entering the electric energy industry.
The technological revolution
The industrial sewing machine - supporting our clothing lifestyle. Working without compromise and making products to keep our customers satisfied. These ideas bring about new standards.
Expanding the Technology All over the World
through Developing Recyclable Toner Cartridges.
As a manufacturer of printers, it is our mission to recycle toner cartridges. This page introduces the recycling technology developed by Brother.
We achieved the ideal air flow
by using tailored simulation technology.
Our compact yet eco-friendly printer.It is the embodiment of our persistence in pursuing the ideal air flow.
Brother’s Joint Project among
Three Countries - Package Design Optimization.
Aiming to resize the package while maintaining its strength, Brother has achieved the optimal solution - a remarkably quality packaging.
A Faster Rotation Rate
While Saving Energy - This is What We Achieved.
Brother’s innovative way to achieve the highest rotation rate among home sewing machines while reducing the electricity consumption.
Brother’s Manufacturing Factories
Where Our Energy-Saving Philosophy is Embodied.
Aiming to reduce CO2 emissions, Brother takes measures at our eco-conscious manufacturing factories which called Eco Factories.
Brother's Energy-saving Technology is
Similar to Technology Employed in Eco-friendly Cars.
In order to significantly reduce CO2 emissions and power consumption, Brother has developed Power Regeneration technology.
The Reason that Brother does not Coat its Printers.
To reduce the effect on the environment during production, Brother developed state-of-the-art Coatless Surface technology.
Let us share with you our human and environment-friendly products.