Conserving the tropical rainforests
BROTHER INTERNATIONAL EUROPE LTD. teamed up with Cool Earth, a U.K.-based NPO working to protect the natural environment in the Amazon. In collaboration with 20 Brother sales companies in Europe, the partners are working to collect consumables such as toners and ink cartridges in an effort to promote the “Cool Earth Eco-Rewards initiative,” which provides funding for activities aimed to prevent global warming. Through the conservation of the rainforest, the partners aim to protect the endangered species that inhabit the area, and contribute to the reduction of CO2 levels.
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